BIOALVERDE Good Practice: Andalusia Beacon Region

agroBRIDGES – BIOALVERDE Good Practice: Andalusia Beacon Region
Author(s) Víctor Corral, Carmen Girón, CTA
Insert photo or any visual image or diagram e.g. /Word or Image Collage
Choose a primary theme that the Good Practice adheres to (three themes can be considered: Mutual benefits between primary producers and consumers
If relevant choose a secondary theme that the Good Practice adheres to Education and awareness raising practices
If relevant choose a tertiary theme that the Good Practice adheres to
EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
Short description of the ‘Good Practice’:
Bioalverde (bioalverde.com) is a non-profit and insertion company promoted by Cáritas Diocesana de Sevilla. They pursue the insertion of people in a situation or risk of social exclusion, as well as raise awareness and increase fair and sustainable consumption, by the exploitation, among other business areas, of an ecological farm of 30 hectares, the cooperation with other ecological farmers and the distribution of the product with a proximate SFSC approach.

90% of the products sold are grown/producted in the region, and 100% of them have a national and ecological origin. To ensure a stable and wide offer and a win-win approach through the value system, that could ensure the client’s fidelity and farmer’s profitability, BIOALVERDE:
– produces and sells its own products,
– buys products from other ecological farmers,
– cooperates with other proximate distributors, to ensure the sales of all the production and to avoid the food waste.
Bioalverde has the certification of Ecological Agriculture granted by the CAAE (the certification body specialized in Organic Production that certifies more hectares in Europe, more than 1,000,000 hectares).
Main results/outcomes of the activity (expected or final):
1) BIOALVERDE builds a tailor-made planning in collaboration with each farmer in order to know exactly the timeline of production for each product, the possibilities of storage and the logistics needed for distributing the product in the better conditions.
2) BIOALVERDE is creating a network of similar proximity SFSC initiatives that could ensure a demand big enough to guarantee the profitability of the farmers. They all together match the production calendar and volumes with the potential demand to decide if it’s worth to grow a product.
3) BIOALVERDE considers that a proximity approach must be also considered in all the communication and dissemination activities towards the consumers, so physical events, visits to the production fields, cooking activities, etc. They make the most of any opportunity they have to bring together their farmers and the consumers.
Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
Further information: http://bioalverde.com/
https://es-es.facebook.com/Bioalverde/
https://www.instagram.com/bioalverde/
Bioalverde (bioalverde.com) es una empresa sin ánimo de lucro y de inserción promovida por Cáritas Diocesana de Sevilla. Persiguen la inserción de personas en situación o riesgo de exclusión social, así como sensibilizar e incrementar el consumo justo y sostenible, mediante la explotación, entre otras áreas de negocio, de una finca ecológica de 30 hectáreas, la cooperación con otros agricultores ecológicos y la distribución del producto con un enfoque de proximidad de SFSC.

El 90% de los productos vendidos se cultivan/producen en la región, y el 100% de ellos tienen un origen nacional y ecológico. Para asegurar una oferta estable y amplia y un enfoque win-win a través del sistema de valor, que pueda asegurar la fidelidad del cliente y la rentabilidad del agricultor, BIOALVERDE
– produce y vende sus propios productos,
– compra productos a otros agricultores ecológicos,
– coopera con otros distribuidores de proximidad, para asegurar la venta de toda la producción y evitar el desperdicio de alimentos.
Bioalverde cuenta con la certificación de Agricultura Ecológica otorgada por el CAAE (el organismo de certificación especializado en Producción Ecológica que más hectáreas certifica en Europa, más de 1.000.000 de hectáreas).
Pearls, Puzzles, Proposals? Pearls: Ecological Agriculture certification RCE 834/2007
Puzzles: The digitalisation of the tools, improve the website, and e-commerce channels, financial and knowledge resources for scale-up SFSC distribution
Proposals: They are looking forward to increase the adoption of their e-commerce channel, so that, it can be carried out a marketing and publicity campagins to increase the numer of local clients interested in ecological proximity products
What needs did the ‘good practice’ respond to? The consumption model of this society leads us to a situation of poverty and exclusion. Bioalverde follows the principles of the Social and Solidarity Economy, which puts people, the environment and sustainable development first. The economy can be humanised and BIOALVERDE is proving it: they are changing the values that have led us to this situation. We promote a transformative initiative, capable of putting people at the centre.
It is essential to become aware of the transformative power that our choices have on the different products we consume. Demanding products that come from processes that respect people’s rights and the environment and leading a sustainable lifestyle are necessary steps to confront exclusion and conserve all natural resources.
Methodology Used: Website, Interview 1:1 with Director of the Association
Sector Vegetables
Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process? Local Farmers, Charity, Non-profit associations, Consumers
Is the good practice supported by an IT application? If yes please describe and collect the TRL E-commerce shop: https://bioalverde.mientidad.com/
Optional: What supports were provided by public sector bodies/policy instruments? European Social Fund
Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice
Youtube video: https://www.youtube.com/channel/UCWHjsNoCu7mha61jRyAPFxA
Key words
Farmers, consumers, local, organic, EU Ecologic certification, eployment for social exclusion people,
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788

 

 

 

 

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