SFSC Name: The Agricultural Marketing Platform
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AgroBRIDGES Good Practice Recording Template |
| SFSC Name: The Agricultural Marketing Platform | |
| Author(s) | Tülin Akın |
| Insert photo or any visual image or diagram e.g. /Word or Image Collage | |
| Choose a primary theme that the Good Practice adheres to | Mutual benefits between primary producers and consumers |
| If relevant choose a secondary theme that the Good Practice adheres to | Education and awareness raising practices |
| If relevant choose a tertiary theme that the Good Practice adheres to | |
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EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
The Agricultural Marketing platform and its web-portal www.tarimsalpazarlama.com, which was established in 2004, offers farmers the privilege of internet, enabling them to access information about protecting their products. It is Turkey’s first and one of the main communication, e-learning and e-commerce media that meets a farmer’s every possible need. This platform provide farmers up-to-date information, know-how, skills and professional development, while also creating opportunities for them to reach alternative markets by bypassing traditional intermediary structures. So, farmers can sell their crops faster, both with more value and without commission. The platform serves in 12 different sectors named as agriculture, livestock, secure food, organic farming, landscape, publications on agriculture, tractor club, machine – equipment, agricultural real estate, agritourism, agricultural software handcrafted by women. Also, there is a section named ‘information bank’ serving 120,000 pages of information from agricultural production methods and tools, plant diseases and protection, soil Analysis and fertilization, to solar energy in agriculture. Under ‘Local’ section, user can choose any province of Turkey and acccess to the local companies in any sector aforementioned. Since its launch, it has served over 800.000 farmers as a one-stop virtual resource center and marketplace to meet with other farmers, agricultural engineers, veterinarians, agricultural firms and exporters. |
| Main results/outcomes of the activity (expected or final): This platform started by posting advertisements for the products of farmers and companies. Upon incoming requests, in 2005, a platform was created that brings together buyers and sellers by publishing the product information of farmers and companies and selling their second-hand tools and equipment on the site, and by providing services such as buying, selling and advertising. In 2006, the Agricultural Academy was established to provide trainings on the concepts of growing products to be exported, and to organize various organizations. In 2008, they held face-to-face meetings with 115.400 farmers in 2,574 villages and organized information meetings on the subject of ‘how to sell your products online’ by explaining credit card usage and tarimsalpazarlama.com. In 2009, they carried out various studies on the integration of mobile phones and the Internet, and as a result, they developed a mobile tariff special for farmers with one of the largest operators in the world. In 2010, they signed a cooperation agreementwith Alibaba.com for the Agricultural Firms in Turkey to reach the world markets. In 2011, they developed applications for smartphones and easy-to-use desktop software for farmers. The application for smart phones took its place in the Android Market for free as Vodafone Farmer’s Guide. In 2013, while continuing to offer new services and products to farmers with the Farmer’s Tablet product, Tarimsalpazarlama.com has reached 250,000 members. | |
| Further information/Reference: | |
| Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces). This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
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| Pearls, Puzzles, Proposals? | Pearls: The website Tarımsalpazarlama.com is Turkey’s first e-sale/e-learning/e-commerce platform which bring farmers and buyers together and still in use. Puzzels: According to the report written by consumer reporting agency in 2019, only 23% of farmers try to sell their products online. In order to reduce the bridges between the farmer and the buyer, internet access/usage of farmers should be further expanded. Proposals: There should be more training/education given to farmers so that they can sell their products online or meet potential buyers. The promotion of such platforms should reach remoter parts of the country; such as villages and towns. |
| What needs did the ‘good practice’ respond to? | It gave farmers opportunity to find possible buyers and sell their products directly to those. Also, most of the farmers had not been informed about internet/technology advantages in agriculture sector; by agricultural marketing platform offered them wide range of information and access to the market. |
| Methodology Used: | |
| Sector | All Sectors |
| Actors/Stakeholders involved | farmers (who have internet access), local producers, buyers |
| Is the good practice supported by an IT application? If yes please describe and collect the TRL | The good practice is supported by an online platform (https://www.tarimsalpazarlama.com) that has been operational since 2004 |
| Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice | https://www.youtube.com/watch?v=Szjfnl4RbbE |
| Key words | Online, e-learning, e-commerce, farmers, consumers, local |
| Additonal infromation for reporting purposes | https://www.tarimsalpazarlama.com/ |
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