La Ruche qui dit Oui!
|AgroBRIDGES Good Practice Recording Template|
|SFSC Name: La Ruche qui dit Oui/Boeren en Buren/L’Alveare Che Dice SÍ|
|Insert photo or any visual image or diagram e.g. /Word or Image Collage|
|Choose a primary theme that the Good Practice adheres to (three themes can be considered:||Mutual benefits between primary producers and consumers|
|If relevant choose a secondary theme that the Good Practice adheres to|
|If relevant choose a tertiary theme that the Good Practice adheres to|
EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
|Short description of the ‘Good Practice’: The good practice focuses on active engagement with producers and citizens; mutually benefiting both via the use of an online platform. This is an evident feature of a local food shopping system first started in France, known as La Ruche qui dit Oui! “the hive that says yes”. The platform is available in many European countries and known as L’Alveare Che Dice Sí in Italy, El Rusc Que Diu Sí in Spain, and Boeren en Buren in Belgium and the Netherlands. It is a cross between a farmer’s market and a buying group that connects local producers to consumers. The online platform actively engages SFSC actors by combining social entrepreneurship and digital innovation. Each local assembly is organised by a leader who signs up and attains a small commission-based income. The leader organises venues and enlists local producers and growers to the scheme and updates the online system. Products are then advertised on a local page on the online platform where consumers select and pay for the produce online and are told when they can come and collect their goods. A selection of locally sourced products are published on the page each week alongside prices set by the producers. Community members then have the opportunity to place an order within a six-day period, pay for the produce online and collect their goods from the venue. At the weekly pop-up market, the assembly leaders, farmers and community members (the people who bought the food) all have an opportunity, during a two-hour window, to meet, collect food and maybe even share a story or two .Links are consequently forged between those who produce and those who consume. The provision of the online system that enables all of this requires a significant number of personnel who work on the technical aspects of the platform.|
Main results/outcomes of the activity (expected or final): Thanks to the web platform, producers have a personalised marketing space on which they control both the offer, the price and the minimum order to be reached to ensure delivery. The system allows them to reach consumers and it ensures them of a client base and fair remuneration of their work. Consumers can conveniently access local produce at a fair price, and get to know more about how and by whom local food is produced.
The plaform promotes an innovative concept of collaborative consumption that benefits food producers and local citezens. It enables consumers to find local food and it also provides incentives to those who organise the weekly events. For food produces the La Ruche qui dit Oui online system enables them to set up a personalised shop, define fair prices and payment methods, keep track of accounting and customer analytics, among other things.The platform has witnessed growth of 53% from January to March 2020 due to Covid-19.
|Further information/Reference: https://laruchequiditoui.fr/fr, https://boerenenburen.be/nl-BE, https://lacolmenaquedicesi.es/ca, https://alvearechedicesi.it/it|
Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
|Pearls, Puzzles, Proposals?||Pearls: Each assembly is organised by an individual or group that signs up to be an ‘Assembly Leader’. This leader is responsible for finding a venue, contacting producers within a 150-mile radius to join the initiative and maintaining a local page connected to the startup’s main website. Puzzles: Are all of the online system tools provided in-house? Are leaders trained in digital engagement? Proposals: The onine platfrom has been hugely successful – it could be further expanded to other countries.|
|What needs did the ‘good practice’ respond to?||Food producers don’t always have the online expertise or capabilities to sell directly to consumers online. La Ruche qui dit Oui enables them to do this effectively while benefiting the local community.|
|Methodology Used:||Desk based.|
|Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process?||
Local leaders, food producers, local consumers, start-up company providing the platform
|Is the good practice supported by an IT application? If yes please describe and collect the TRL||
The good practice is supported by an online platform that has been operational since 2010
|Optional: What supports were provided by public sector bodies/policy instruments?|
|Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice|
|Key words||Online, app, e-commerce, farmers, consumers, local|
|Additonal infromation for reporting purposes|
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788
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"We connect producers and consumers in new business and marketing models for Short Food Supply Chains"