NATURECODE
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agroBRIDGES – NATURCODE Good Practice: Andalusia Beacon Region |
| Author(s) | Víctor Corral, Carmen Girón, CTA |
| Insert photo or any visual image or diagram e.g. /Word or Image Collage | |
| Choose a primary theme that the Good Practice adheres to (three themes can be considered: | Mutual benefits between primary producers and consumers |
| If relevant choose a secondary theme that the Good Practice adheres to | Education and awareness raising practices |
| If relevant choose a tertiary theme that the Good Practice adheres to | |
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EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Short description of the ‘Good Practice’: The process is quite simple, Farmers can sign up in the platform and upload all their products, and NATURCODE platform is generating a simple and attractive Smart Label using QR technology that you can put on your physical label of your products. Then, Consumers can scan the QR code when they are shoppping and they are accessing to the description and characteristics of the products in a live mode. In addition, one key aspect is that Consumer can rate your products so you can have their opinnion directly in the platform to continuosly improve the production of them. and other Consumers can see the rates facilitating the purchasing decision. |
| Main results/outcomes of the activity (expected or final): Through transaprency and informed product charasteristics and description provided with the Smart Label (QR), the SFSC are gainning a better reputation and consolidating as a primarly choice for customers. Farmers and Consumers are mutually beneficiating because the information is transparent, reliable and ethical. It is generating a framework of trust between Farmers and Producers. On one hand, Farmers and Producers are receiving feedback from consumers, and on the other hand, Consumers can get access to the feedback of other consumers, and they are also contributing with their opinions to improve the quality of the products. | |
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Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Further information: https://naturcode.eu/ |
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NATURCODE es un ejemplo de cómo potenciar la digitalización de las cadenas de valor de los agricultores y productores a través del etiquetado de productos (QR). Está considerada como la primera plataforma española con vocación europea para la identificación digital de productos agroalimentarios que conecta directamente a los pequeños productores y distribuidores, así como a los consumidores, a través de información basada en las 6S Alimentarias (Segura, Salobres, Sostenible, Satisfactoria, Social y Solidaria). Cuenta con más de 1.100 agricultores y más de 3.000 productos en su catálogo. Traducción realizada con la versión gratuita del traductor www.DeepL.com/Translator |
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| Pearls, Puzzles, Proposals? | Pearls: Consumers feedback, Farmers digitalization, Access to realiable information, Improve Consume service, Personlizaed purchase experience, Manage stocks, Receive Offers and promotions, Products fitting your interests, Have your voice. Puzzles: Their relationship with local producers who are not familiar to platform and IT systems, Produces realize about the value of the feedback, Get on board shoppings, Educate distributors, Transform data into actionable insights Proposals: The are looking forward to scale up their NATURCODE plaform, so it can be an option to engage with food associations and local markets to enhance their presence and connection with local producers. In addition, it might be needed to get Venture Capital funds to scale-up their solution with solid partners and financial resources |
| What needs did the ‘good practice’ respond to? | This example highlights the importance of providing accurate and informed opinions to consumers of products from SFSCs. It address the consumers’ needs to access high quality, trusted, local produce, and for Producers are gainning relevant feedback, and customer patters and behaviours of the use of SFSC options. Customer reviews via NATURCODE platform can help to highlight communications about quality, and provide reassurance to consumers about the products they produce. |
| Methodology Used: | Website, Interview with R&D project manager |
| Sector | All Sectors |
| Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process? | Local producers, Distributors, Retailers and Consumer |
| Is the good practice supported by an IT application? If yes please describe and collect the TRL | Yes, Naturcode IT plaform |
| Optional: What supports were provided by public sector bodies/policy instruments? |
Smart Specialisation Platform (S3), DIVA (H2020 project), Technical Assistence Facility (FAP)
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| Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice | Youtube video: https://www.youtube.com/watch?v=oU0aB6Lj7FY |
| Key words | Awards, IT solutions, Platform, Farmers, Consumers, Local, Organic, Ecologic |
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This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788 |
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