Né D’une Seule Ferme
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AgroBRIDGES Good Practice Recording Template |
| Author(s) | Aurélie Gardarin & Pauline Bodin |
| Insert photo or any visual image or diagram e.g. /Word or Image Collage | |
| Choose a primary theme that the Good Practice adheres to | Mutual benefits between primary producers and consumers |
| If relevant choose a secondary theme that the Good Practice adheres to | |
| If relevant choose a tertiary theme that the Good Practice adheres to | |
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EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Short description of the ‘Good Practice’: The approach aims to put dairy farmers back at the heart of the local economy by developing the manufacture of products directly on the farm. It is developed for all milk producers wishing to develop a farm-based activity that will enable them to recover added value from their production. It offers a turnkey solution to farmers, in the form of a modular production unit, for the manufacture of yoghurts from their milk production. It facilitates the distribution of the products in the existing marketing channels of the supermarket chain, in the Intermarché Group outlets closest to the farm. The company Né d’une seule ferme® has designed a yogurt factory to be set up directly on the farm. This yoghurt factory fits entirely into a maritime container, and can find a place easily on the farm. Indeed, the containers are 6m long and 2m wide, a size designed to avoid the constraints imposed by the French urban planning code. The proposed solution is based on a rent of the container by the producer, so he doesn’t have to invest. One of the innovations is that the proofer used to produce the yoghurt is reversible. Once the proofing time is over, the temperature drops and the oven acts as a cold room. Né d’une seule ferme® funds and provides the services required to start the business: regulatory procedures, recipes, training and selection of the raw materials suppliers (jams, ferments, flavourings, eco-designed and recyclable packaging). Then they organise the logistics by providing a complete digital solution (smartphone) from order to invoicing. They optimise the delivery of yoghurts from the farm to the point of sale at local Intermarché outlets and promote the farm through its multi-local brand. The company is thus also able to respond to very specific customer requests in small series, which is unthinkable for multinationals in the sector. |
| Main results/outcomes of the activity (expected or final): Founded in September 2019, the company immediately set up a partnership with the supermarket chain Intermarché, with the first objective to demonstrate the 1st container for the 2020 Agriculture Show. Intermarché signed a 3-year contract with the company to distribute the products. Today, 6 containers are in operation (in Aisne, Seine-Maritime, Loiret, Haute-Marne, Isère and Rhône), and the company is aiming to install 15 yoghurt shops by the end of 2021. In terms of volume, the container can process 1,000L of milk per week. The value is €0.55 per litre of milk when processed into yoghurt, compared with €0.35 per litre in the traditional sector. This means a selling price of + 60% for the producer. The concept supports a whole local economy: the yoghurt packaging machines are made in the Ain, the jams in the Loire at Vieux Chérier, the pots and lids in the Rhône, the cartons in Haute-Savoie, for final assembly in the Gers. Today, 300 breeders are candidates to study the installation of containers on their farms. The start-up is currently working on a prototype of containers for the production of homemade cream desserts. This will be set up by the end of 2021 on a farm in the north of the Loire. A diversification of production with compotes is also being studied. |
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| Further information/Reference: https://neduneseuleferme.fr/ | |
| Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces). This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
La démarche vise à remettre les éleveurs laitiers au coeur du tissu économique local en développant la fabrication de produits à la ferme. Elle s’adresse à tous les producteurs de lait souhaitant développer une activité fermière permettant de retrouver de la valeur ajoutée sur leur production. Elle offre une solution clef en main aux agriculteurs, sous forme d’une unité de production modulaire, pour la fabrication de yaourts à partir de leur production de lait et facilite la distribution des produits dans les circuits de commercialisation existant de la grande distribution, dans les points de vente du Groupe Intermarché les plus proches de la ferme. L’entreprise Né d’une seule ferme® a conçu une yaourterie à installer sur la ferme. Cette yaourterie tient tout entier dans un container maritime, ce qui permet de lui trouver une place facilement dans la ferme. En effet, les containers font 6m de long pour 2m de large, taille destinée à éviter les contraintes imposées par le code de l’urbanisme français. La solution proposée repose sur la location du container au producteur pour ne pas le contraindre à s’endetter. Une des innovations est que l’étuve servant à la production des yaourts est réversible. Une fois le temps d’étuve terminé, la température baisse et l’étuve joue alors le rôle de chambre froide. Né d’une seule ferme® finance et apporte les services indispensables au démarrage de l’activité : démarches réglementaires, recettes, formation et sélectionne les fournisseurs de matières premières (confitures, ferments, arômes, emballages éco-conçus et recyclables). Puis, elle organise la logistique en fournissant une solution logistique complète (smartphone) de la commande à la facturation. Elle optimise l’acheminement des yaourts de la ferme au lieu de commercialisation, au niveau des points de vente Intermarché de proximité et promeut la ferme grâce à sa marque nationale multi-locale. L’entreprise est ainsi également en mesure de répondre à des demandes clients très spécifiques et en petites séries, ce qui est inenvisageable pour les multinationales du secteur. |
| Pearls, Puzzles, Proposals? | Pearls: Each producer rents the production container and can decide to stop whenever he wants. The producer only has to worry about the quality of his milk production, Né d’une seule ferme® provides all the other services: installation and commissioning, training of the farmer, supply of recipes and raw materials, supply of the complete logistic solution from ordering to invoicing, delivery of the products to the Intermarché points of sale. Puzzles: What happens if Intermarché decides to withdraw? Is the model likely to appeal to and be adapted by other retailers? Is there a risk that the model will be copied by the multinationals in the sector? Proposals: The concept offers modular and easily relocated production tools so it could be further expanded to other countries. |
| What needs did the ‘good practice’ respond to? | It provides producers with an additional source of income to their existing business by increasing the value of their milk production. It gives consumers the opportunity to eat healthier and to have a positive impact on the agricultural sector and the environment. It offers distributors an enrichment of their offer in line with consumers’ expectations and a dynamism in the local socio-economic fabric. |
| Methodology Used: | website and interview |
| Sector | Processed Dairy |
| Actors/Stakeholders involved | food producers, Intermarché’s local store, start-up company providing the production tools |
| Region, Country | France |
| Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice | https://www.techniques-ingenieur.fr/actualite/articles/developper-des-outils-de-production-modulaires-et-delocalisables-90153/ |
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This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788 |
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