Pora na Pola
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AgroBRIDGES Good Practice Recording Template |
| SFSC Name: Pora na pola – It’s time for the fields | |
| Author(s) | Tomasz Bober, Anna Bialik, Katarzyna Rull Quesada |
| Insert photo or any visual image or diagram e.g. /Word or Image Collage | |
| Choose a primary theme that the Good Practice adheres to (three themes can be considered: | Mutual benefits between primary producers and consumers |
| If relevant choose a secondary theme that the Good Practice adheres to | |
| If relevant choose a tertiary theme that the Good Practice adheres to | |
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EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Short description of the ‘Good Practice’: The company Pora na Pola (It’s time for the fields) was established in 2017 as a joint stock company on the basis of equity crowd-funding. Pora na Pola is an online natural food e-commerce marketplace that delivers fresh and carefully selected products from over 80 craft food manufacturers to e-customers all over Poland. In 2020, the company completed approximately 10,000 orders of over 165,000 products. The firm is focused on honestly run farms, small manufactories, proven product and the people who create it. It rebuilds the ties between local producers and end users, shortening the supply and distribution chain and stimulating the development and modernization of Polish farms. The coronavirus epidemic has made it difficult to run many businesses, but at the same time it was a great opportunity for e-commerce companies like Pora na Pola. The increased interest in the offer was also influenced by the changing consumers’ mindset related to eating habits and greater awareness when making decisions about food purchases. In 2020, the revenues of Pora na Pola exceeded PLN 2.5 million and increased by over 500% compared to the previous year. In 2023, Pora na Pola plans to debut on NewConnect (organised market; it is operated by the Warsaw Stock Exchange). According to the management board’s estimates, by then its revenues are to grow by over 150% annually.In March 2021, the company signed a marketing cooperation agreement with one of the best rated Digital 360 companies in Poland with the aim to develop digital marketing competences which are currently the company’s priority. |
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Main results/outcomes of the activity (expected or final): Consumers can buy fresh and healthy products. Products are delivered door2door in special boxes maintainig freshness of products.
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| Further information/Reference: https://poranapola.pl/ https://www.facebook.com/poranapola |
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Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Firma Pora na pola została utworzona in 2017 r. jako spółka akcyjna bazująca na crowd-fundingu udziałowym.
Pora na Pola to internetowy targ naturalnego jedzenia, spożywczy e-commerce, który dostarcza świeże, starannie wyselekcjonowane produkty od ponad 80 wytwórców żywności rzemieślniczej do e-klientów w całej Polsce. W 2020 roku firma zrealizowała około 10 tysięcy zamówień na ponad 165 tysięcy produktów. Stawia na uczciwie prowadzone gospodarstwa, małe manufaktury, sprawdzony produkt i tworzących go ludzi. Odbudowuje więzi między lokalnymi producentami a odbiorcami końcowymi, skracając łańcuch dostaw i dystrybucji, stymuluje rozwój i unowocześnianie polskich gospodarstw. Epidemia koronawirusa utrudniła prowadzenie wielu biznesów, ale równocześnie jest wielką szansą dla firm e-commerce. I tak było w przypadku tej spółki. Na wzrost zainteresowania oferta miało wpływ również zmienione podejście do sposobu odżywiania się i większa świadomość przy podejmowaniu decyzji odnośnie zakupów żywności. W marcu 2021 r. podpisała umowę o współpracy marketingowej z jedną z najlepiej ocenianych w Polsce firm Digital 360, adCookie. Jak twierdzi CEO: Rozwój kompetencji w zakresie cyfrowego marketingu ma w tym momencie priorytetowe znaczenie dla Pora na Pola. W 2020 roku przychody Pora na Pola przekroczyły 2,5 mln zł i wzrosły o ponad 500% wobec roku poprzedniego. W 2023 roku Pora na Pola planuje debiut na NewConnect. Według szacunków zarządu, do tego czasu jej przychody mają rosnąć o ponad 150% rocznie. |
| Pearls, Puzzles, Proposals? | Pearls:fresh, organic food. Crowdfunded – consumers and local producers are often investors. Puzzles: Development of IT solutions, need for extra funding Proposals: business model could be easily implemented in other countries |
| What needs did the ‘good practice’ respond to? | Possibility to buy from producers with only one intermediary. Farmers get a chance to sell with better prices. Traditional products. On-line shop was essential help in covid-19 situation and break in supply chain. |
| Methodology Used: | Desk research |
| Sector | All Sectors |
| Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process? | Farmers, food producers and processors, consumers |
| Is the good practice supported by an IT application? If yes please describe and collect the TRL | The good practice is supported by an online platform.Very strong promotion on social media (Facebook, Instagram and Youtube) |
| Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice | |
| Key words | Online, e-commerce, farmers, consumers, organic, regional |
| Additonal information for reporting purposes |
https://crowdnews.pl/analizy/pora-na-pola-bardzo-dobre-perspektywy-ale-i-pulapki/ |
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This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788 |
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