|AgroBRIDGES Good Practice Recording Template|
|SFSC Name: Rechtstreex|
|Insert photo or any visual image or diagram e.g. /Word or Image Collage|
|Choose a primary theme that the Good Practice adheres to (three themes can be considered:||Mutual benefits between primary producers and consumers|
|If relevant choose a secondary theme that the Good Practice adheres to|
|If relevant choose a tertiary theme that the Good Practice adheres to|
EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
|Short description of the ‘Good Practice’:
Rechtstreex provides an online platform where consumers can order local agri-food products. After the orders have been collected, local producers are informed and the food products are picked up and transported to the distribution centres from Rechstreex. From there the products are sent to regional pick-up points where consumers can collect their orders.
|Main results/outcomes of the activity (expected or final):|
|The main practical recommendation(s): what would be the main added value/benefit or opportunities to the end-user if the generated knowledge were implemented? How can the practitioner make use of the results?
The main benefits for the producers is that they receive a higher share of the final selling price than when using conventional channels and they are able to increase their sales volumes and reach consumers directly. For consumers the main benefits are that they have access to locally produced food, can easily find information about the origin of the food and the producer via the Rechtstreex platform and they can pick up a variety of food products (fruits and vegetables, dairy products, meat etc.) from one pick-up point in their neighbourhood. The system also reduces food waste because deliveries are prepared based on the orders by consumers.
Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
|Pearls, Puzzles, Proposals?||Pearls: Online platform with local pick-up points makes it easy for consumers to order a variety of locally produced food products and collect their order in one stop, close to their home.
Puzzles: How can the platform overcome current limitations in growth potential; how can sales and use of the platform be extended?
Proposals: The use of the platform could be extended, if it could be incorporated in existing pick-up points of major supermarkets.
|What needs did the ‘good practice’ respond to?||Improving the transparency of the food chain, providing a fair price to producers and improving access to locally produced food for consumers.|
|Methodology Used:||Interview and desk based|
|Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process?||Webshop developers / managers; producers; transporters; distribution centres; local distributers (“wijkchefs”) and pickup points|
|Is the good practice supported by an IT application? If yes please describe and collect the TRL||Yes, webshop
|Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice|
|Key words||online, e-commerce, farmers, pick-up points, local|
|Additonal ifnromation for reporting purposes|
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788
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"We connect producers and consumers in new business and marketing models for Short Food Supply Chains"