|AgroBRIDGES Good Practice Recording Template|
|SFSC Name: Streeckgenoten|
|Insert photo or any visual image or diagram e.g. /Word or Image Collage|
|Choose a primary theme that the Good Practice adheres to (three themes can be considered:||Mutual benefits between primary producers and consumers|
|If relevant choose a secondary theme that the Good Practice adheres to|
|If relevant choose a tertiary theme that the Good Practice adheres to|
EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
|Short description of the ‘Good Practice’:
Streeckgenoten is a quality label that identifies local and specialty food products from local producers. The labeled products are sold in one of the main Dutch supermarket chains (Albert Heijn) and hence has a wide coverage throughout the Netherlands
|Main results/outcomes of the activity (expected or final):|
|The main practical recommendation(s): what would be the main added value/benefit or opportunities to the end-user if the generated knowledge were implemented? How can the practitioner make use of the results?
The main added value of Streeckproducten is that local producers can make use of the wide distribution network of the supermarket chain to promote their products. This means that producers do not have to develop their own digital tools to connect with consumers and do not have to develop their own logistic system to deliver products to consumers. Producers can benefit from the existing centralised logistics and distribution infrastructure from the supermarket. This significantly reduces costs for producers. Information of the origin of the product and of the producer is also advertised on the website of Albert Heijn. This expands the potential reach of the promotion of the SFSC products to supermarket customers that visit the supermarket website. Again this creates a low-cost opportunity for SFSC producers to grow their market potential. A major advantage for consumers is that they can shop for SFSC products at the same location as their daily / weekly groceries in the supermarket. This reduces transport costs and time for consumers.
Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
|Pearls, Puzzles, Proposals?||Pearls: SFSC that makes use of convential, widespread distribution network of supermarkets.
Puzzles: What are the main benefits for producers? Increased sales? What about the distribution of profits / margins?
Proposals:Extend the product basket; possibility to introduce Streeckproducten baskets with a variety of local products
|What needs did the ‘good practice’ respond to?||Improved accessibility of local food products for consumers and improved market access for local producers|
|Methodology Used:||Desk based|
|Sector||Meat products; cheese|
|Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process?||Local butchers (processors); supermarket chain|
|Is the good practice supported by an IT application? If yes please describe and collect the TRL||Yes, website Albert Heijn
|Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice|
|Key words||quality label, supermarket, local producers|
|Additonal ifnromation for reporting purposes|
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788
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"We connect producers and consumers in new business and marketing models for Short Food Supply Chains"