SVAIGI Online Shop
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AgroBRIDGES Good Practice Recording Template | |
| SFSC Name: SVAIGI – online shop | ||
| Author(s) | Tomasz Bober, Anna Bialik, Katarzyna Kowalska | |
| Insert photo or any visual image or diagram e.g. /Word or Image Collage | ||
| Choose a primary theme that the Good Practice adheres to (three themes can be considered: | Mutual benefits between primary producers and consumers | |
| If relevant choose a secondary theme that the Good Practice adheres to | ||
| If relevant choose a tertiary theme that the Good Practice adheres to | ||
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EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Short description of the ‘Good Practice’: E-shop www.svaigi.lv is a cooperative shop of various small farmers and food producers from all over the Latvia. On top of food it also offers organic cleaning supplies, cosmetics, packaging and products for pets. It is possible to order regular delivery of various baskets (subscription-based model) with seasonal agricultural produce. Online shops have customer service channels (e-mail, telephone, chat apps, social media etc.). Customer relationship management takes place in distant form unless there are serious customer complaints which require face-to-face interaction. The ideais on the rise as digital solutions are becoming more prominent in food sales. Even though face-to-face communication is part of sales culture, even traditional farmers’ markets partly have employed some digital solutions to tackle the impact of COVID-19 | |
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Main results/outcomes of the activity (expected or final): Model caters to needs of urban residents as it allows to get fresh produce without investing too much time by physically visiting farmers’ markets or shops. Also, it is easy to make baskets with range of products or choose already assembled baskets thus cutting down time even more. In modern “lack of time” it is a good solution, that offers same products as farmers’ market but 24/7 (with limited delivery times).
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| Further information/Reference: https://svaigi.lv/lv https://www.facebook.com/svaigi.lv |
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Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
E-veikals www.svaigi.lv ir dažādu mazo lauksaimnieku un pārtikas ražotāju kooperatīvs veikals no visas Latvijas. Papildus ēdienam tā piedāvā arī organiskās tīrīšanas piederumus, kosmētiku, iesaiņojumus un produktus mājdzīvniekiem. Ir iespējams pasūtīt regulāru dažādu grozu piegādi (abonēšanas modelis) ar sezonas lauksaimniecības produktiem. Tiešsaistes veikalos ir klientu apkalpošanas kanāli (e-pasts, tālrunis, tērzēšanas lietotnes, sociālie mediji utt.). Klientu attiecību pārvaldība notiek attālā veidā, ja vien nav nopietnu klientu sūdzību, kas prasa tiešu mijiedarbību. Ideja pieaug, jo digitālie risinājumi kļūst arvien nozīmīgāki pārtikas pārdošanā. Lai arī klātienes saziņa ir pārdošanas kultūras sastāvdaļa, pat tradicionālie lauksaimnieku tirgi daļēji ir izmantojuši dažus digitālos risinājumus, lai cīnītos ar COVID-19.
Modelis atbilst pilsētu iedzīvotāju vajadzībām, jo tas ļauj iegūt svaigus produktus, neieguldot pārāk daudz laika, fiziski apmeklējot lauksaimnieku tirgus vai veikalus. Tāpat ir viegli izgatavot grozus ar produktu klāstu vai izvēlēties jau samontētus grozus, tādējādi vēl vairāk saīsinot laiku. Mūsdienu “laika trūkumā” tas ir labs risinājums, kas piedāvā tādus pašus produktus kā lauksaimnieku tirgus, bet visu diennakti (ar ierobežotu piegādes laiku). |
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| Pearls, Puzzles, Proposals? | Pearls: Young professionals are looking for healthy and fresh food, but don’t have time for traditional farmers’ markets. Perfect timing with covid-19. Puzzles: Any certification, labeling for producers? Who is responsible for maintaining the quality? Proposals: The platform could be further expanded to other regions (ongoing). | |
| What needs did the ‘good practice’ respond to? | Fresh food, directly from farmers. Any time. Home delivery | |
| Methodology Used: | Desk based. | |
| Sector | All Sectors | |
| Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process? | Farmers and e-shop. Company buys directly from farmers and sells to customers | |
| Is the good practice supported by an IT application? If yes please describe and collect the TRL | The good practice is supported by an online platform as a main feature. | |
| Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice | ||
| Key words | Online, app, mobile, e-commerce, farmers, consumers, local | |
| Additonal information for reporting purposes | https://www.instagram.com/svaigi.lv/ | |
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This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788 |
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