Tiešā Pirkšana – Direct shop
|AgroBRIDGES Good Practice Recording Template|
|SFSC Name: Tiešā pirkšana – Direct shopping group|
|Author(s)||Tomasz Bober, Anna Bialik, Katarzyna Kowalska|
|Insert photo or any visual image or diagram e.g. /Word or Image Collage|
|Choose a primary theme that the Good Practice adheres to (three themes can be considered:||Mutual benefits between primary producers and consumers|
|If relevant choose a secondary theme that the Good Practice adheres to|
|If relevant choose a tertiary theme that the Good Practice adheres to|
EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
Short description of the ‘Good Practice’:
This model is tailored to meet specific needs of customers as they communicate what exactly they need individually and as a group. Customers choose this model because they can control food quality and establish steady supply of organic food close to their home.
Main results/outcomes of the activity (expected or final): Engaged are customers who value organic food and relationship with farmers. Delivery channels are direct – from farmers to customers upon agreement. Value is communicated by each farmer to the group, and group can make decision whether or not to take such offer collectively. Customer relationships are managed by group representative who communicates about every issue with suppliers and manages expansion of the group.
Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided.
Tiešo pirkumu grupas ir balstītas uz patērētāja un ražotāja sadarbības modeli. Apjomi ir tikai pietiekami, lai mazie lauksaimnieki varētu iesaistīties šādās SFSC, jo ir finansiāli izdevīgi piegādāt šīs summas. Šī attieksme ļauj uzturēt veselīgu un bieži vien bioloģisku produktu par labu cenu. Pēc tam patērētāji pārdala produktus, strādājot pie grupas pienākumiem – parasti tas prasa ne vairāk kā 4 stundas ik pēc diviem mēnešiem vienam loceklim. Tāpēc nav vajadzīgs daudz laika.
Šis modelis ir pielāgots klientu īpašajām vajadzībām, jo viņi individuāli un kā grupa sazinās ar to, kas viņiem tieši nepieciešams. Klienti izvēlas šo modeli, jo viņi var kontrolēt pārtikas kvalitāti un nodrošināt vienmērīgu bioloģiskās pārtikas piegādi tuvu savām mājām. “
|Pearls, Puzzles, Proposals?||Pearls: Solution involves coalitions of customers, apart from food there are some social benefits Puzzles: no need to for infrastructure other than delivery transportation. For customer groups some kind of premises are needed to warehouse products. Proposals: Over last ten years this model has become more popular in Latvia, however, it is still not widespread. This SFSC can be used as additional distribution channel for farmers. Social campaigns and trainings on establishment of such groups may increase their number in the future|
|What needs did the ‘good practice’ respond to?||Fresh food, directly from farmers. Good price|
|Methodology Used:||Desk based.|
|Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process?||Private people concerned about healthy food are the most important. And then followers and other customers. Farmers.|
|Is the good practice supported by an IT application? If yes please describe and collect the TRL||The good practice is supported by an online platform.|
|Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice|
|Key words||fresh food, cooperation, social network|
|Additonal information for reporting purposes|
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788
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"We connect producers and consumers in new business and marketing models for Short Food Supply Chains"