Tomatomate_Andalusia
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AgroBRIDGES Good Practice Recording Template |
| Author(s) | Girón Domínguez, Carmen; Corral Franco, Víctor – CTA |
| Insert photo or any visual image or diagram e.g. /Word or Image Collage | https://tomatomate.es/#blog |
| Choose a primary theme that the Good Practice adheres to (three themes can be considered: | Mutual benefits between primary producers and consumers |
| If relevant choose a secondary theme that the Good Practice adheres to | Education and awareness raising practices |
| If relevant choose a tertiary theme that the Good Practice adheres to | |
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EIP Practice Abstract Format:
Short summary for practitioners in English on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Short description of the ‘Good Practice’: local association that gathers local producers, managing, planing and making events for local producers to meet, have a stand and sell their product. The association has a calendar and several places to make periodical events for consumers to go. Also, an ecommerce in their webpage was built due to COVID-19 crisis. |
| Main results/outcomes of the activity (expected or final): farmers, product processors, and other small and local business are associated, pay a small fee (20€/year) to have a place at the events and markets (online and physical). | |
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Short summary for practitioners in native language on the (final or expected) outcomes (1000-1500 characters, word count – no spaces).
This summary should be as interesting as possible for farmers/end-users, using a direct and easy understandable language and pointing out entrepreneurial elements which are particularly relevant for practitioners. Research oriented aspects which do not help the understanding of the practice itself should be avoided. |
Further information: https://tomatomate.es/ |
| Asociación local que reúne a productores locales, gestionando, planificando y realizando eventos para que estos se reúnan, tengan un stand y vendan su producto. La asociación tiene un calendario y varios lugares para realizar eventos periódicos para que los consumidores vayan. Además, debido a la crisis de COVID-19, se creó un comercio electrónico en su página web. Los agricultores, los transformadores de productos y otros pequeños negocios locales están asociados y pagan una pequeña cuota (20 euros al año) para tener un lugar en los eventos y mercados (online y físicos). | |
| Pearls, Puzzles, Proposals? | Pearls: Besides the events and markets, they do podcasts, blog and social media posts to attrackt clients. Puzzles: there is low generational handover, and sometimes people are not aware of the benefits of SFSC Proposals: the association tries to have activities for kids and show-cookigns trying to raise awareness among younglings. In addition, agreements with local townhalls and other associations, to coordinate and have more and better markets are also actions to do for spreading the benefits of SFSCs. |
| What needs did the ‘good practice’ respond to? | SFSC farmers and producers need to be associated in order to reach consumers. This type of associations are good practices because help them with their positioning and client reaching. |
| Methodology Used: | Website, 1:1 interview with owner Carlos |
| Sector | All Sectors |
| Actors/Stakeholders involved. Who are key actors in the supply chain AND who are key enablers of the process? | Local producers and clients |
| Is the good practice supported by an IT application? If yes please describe and collect the TRL | Not beyond social media and webpage |
| Optional: What supports were provided by public sector bodies/policy instruments? | |
| Media attachment (e.g. video link) or other attachment describing/depicting the Good Pratice | |
| Key words |
local markets, local producers, local production, events, online, ecommerce, raise awareness
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This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No. 101000788 |
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